In the digital era, marketing has been fundamentally disrupted and empowered, making the learning of this new skillset vital across all industries and sectors.

No other business function has been as disrupted by digitisation as Marketing. Email, SEO, SEM, social, remarketing, paid ads and programmatic are all embedded in the digital space, with the content marketing engine ever-churning to create as many likes, shares and downloads as the lead funnel can handle.

With such a tangible link to business success, the growing importance of digital makes it a critical knowledge set for marketers and non-marketers alike.

* (Criteo, Reach, Click and Conversions report, 2018)

 

67% of all the clicks are from the first 5 listings on a search results page.

of all clicks on a search results page come from the first 5 listings.

Source: Marketo

61% of marketers say growing SEO/organic presence is a high inbound marketing priority.

of marketers say growing SEO/organic presence is a high inbound marketing priority.

Source: HubSpot, State of Inbound 2017

53% of marketers say blog content creation is their top inbound marketing priority.

of marketers say blog content creation is their top inbound marketing priority.

Source: HubSpot, State of Inbound 2017

49% of organisations do not have a clearly defined digital marketing strategy

of organisations do not have a clearly defined digital marketing strategy.

Source: Smart Insights, Managing Digital Marketing research report, 2017

Who should attend these Digital Marketing courses?

  • Beginners wanting to start a career in the digital marketing industry
  • Students who are keen to work in digital marketing in the future
  • Marketing professionals who have little experience in digital but want to expand their skills to achieve business objectives
  • Digital marketers who only specialise in one area of digital and wanting to expand their skill set
  • Small to medium business owners or marketing managers who want to learn how to employ digital strategies to grow their business

Course Content

AIM's courses on Digital Marketing cover four foundational subject areas that are critical to building and sharpening your understanding of the digital marketing landscape. The courses will give you the skillsets required to apply this understanding, engage with the broader market and expand your knowledge of how digital marketing impacts business performance.

The three one-day courses and one half-day bootcamp on offer cover:

The Power of SEO and Content Marketing (Foundational)

  • Basics of SEO
  • Case study/technical audit and assessment of a website
  • Keyword research training
  • Digital content strategy (onsite and offsite content)

Digital Marketing for Non-Marketers (Foundational)

  • How to build your brand online
  • Building awareness for your brand/case study
  • Internet Marketing training/case study

How Google Analytics Delivers Actionable Data Insights (Intermediate)

  • The importance of Google Analytics for businesses
  • Navigating Google Analytics
  • How to read and understand Google Analytics’ audience, acquisition and behaviour reports
  • Online conversions

Customer Journey Mapping Bootcamp (Intermediate)

  • How to develop a customer experience vision and align it to your objectives
  • Design, build and prioritise customer lifecycle journeys and campaigns
  • Develop campaign workflows and create engaging content
  • How to test, measure and optimise campaigns and journeys
  • How to structure teams and build a culture of customer experience champions

Most popular Digital Marketing short courses


Introduction to Search Engine Optimisation (SEO)
(1 day)

Introduction to Google Analytics
(1 day)

Fundamentals of Digital Marketing
(1 day)

Customer Journey Mapping Bootcamp
(1/2 day)