Digital Marketing has revolutionised the way we engage with our market, customers and employees.
With digital having such a broad business impact, it is now a critical skillet for every manager within an organisation to understand and adopt.
By 2022, 87 per cent of total marketing budgets will be allocated to digital.*
No other business function has been as disrupted by digitisation as Marketing. Email, SEO, SEM, social, remarketing, paid ads and programmatic are all embedded in the digital space, with the content marketing engine ever-churning to create as many likes, shares and downloads as the lead funnel can handle.
With such a tangible link to business success, the growing importance of digital makes it a critical knowledge set for marketers and non-marketers alike.
* (Criteo, Reach, Click and Conversions report, 2018)
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